Pay-Per-Click (PPC) or Paid Search marketing is a form of online customer acquisition where companies bid on keywords relevant to their business, paying search engines to post their advertisements when prospects type those keywords into search engines. One benefit of PPC is its cost effectiveness, you only pay when searchers click on your ads and go to your website. This gives your ads millions of free impressions, which help to build brand awareness and establish your business in the search engine marketplace.
Many factors contribute to the success of PPC campaigns and it is easy to spend a lot of money without seeing a good return if you do not make the right implementations. We take an interactive approach with our clients; working with them to understand their business and online objectives, while educating them on PPC best practices and campaign optimizations to ensure they meet or exceed their PPC campaign goals.
What are the Benefits of Paid Search?
Immediate impact on your business.
- Drives relevant traffic to your website.
- Gives you control over search engine messaging.
- Provides accountability to your ad spend.
Our PPC Approach
Meeting customer need is our priority, we want to completely understand your business and build campaigns that fit your business objectives.
Details matter to us, we provide customers with in-depth PPC evaluations so they understand
the full potential of the Paid Search marketplace.
Bigger is not always better in PPC. We design campaigns scaled to our clients' budgets, focusing
on what works best for them. Our goal is to build a solid, long-term relationship that is results based.
Our PPC team delivers big agency strategies with small company customer service. We have experience managing award winning interactive agency accounts for Fortune 500 companies, as well as working with smaller regional companies.
All PPC campaigns are tracked in our search specific tracking system, allowing us to capture campaign
data in one central location and make optimizations effectively and efficiently.
Our tracking system also provides a number of custom reports not available through the search engine's
interfaces, providing critical data we use to increase the effectiveness of your campaign.
Additional PPC Services
- Internet Yellow Pages (IYP's) Listings
- Shopping Engines
- Search Submit Pro (Paid Inclusion)
- Local Search
- Mobile Search
Get Started Today
Whether your business is new to PPC or you currently have a PPC campaign, let our team provide a free
in-depth PPC evaluation. Our findings will be valuable to your future campaigns and the strategies we
suggest could convince you that blueLens PPC is the right answer for your business.
For more information or to schedule a demonstration,
or call him directly at 203-546-8551 today!