Getting the Best Worms
We've all heard the business axiom "The early Bird gets the Worm". It was true back when this phrase was first coined--and it is even more true in today's tepid economy. Truisms like the worm and "a bird in hand..." focus on one very important factor that tends to get downplayed in an up Economy. And now that the Economy is down, down, down, it should not be overlooked as a necessary solution to not only your business's prosperity, but survival.
FIRST
There's no place like first. We live in a first society. First is almost always considered best by default.
So when it comes to developing new leads/customers for your business both on and off line what do you do? Well online, you might optimize your website, send email to your customers and approved prospects, you might have an affiliate program, you might buy web based ads like banners, columns, pop-ups, pop-unders, you might purchase keywords...Off line you mail to your customers, you might purchase mailing lists of potential new customers, you might do some telemarketing, you mail ruthlessly to your housefile, AND if you have a brick and mortar presence, you mail New Mover Lists.
But none of this is sustaining your business. Churn rate has risen alarmingly and your new customer acquisition programs just aren't cutting it. There are fewer New Movers and the competition mailing to those New Movers is intense. New Movers' mailboxes are filled with a glut of offers--useful, and might I dare say..."Junque" mail.
What to do?
So just how do you differentiate yourself to gain a foothold and get ahead in this wonderful business climate?
...think FIRST.
If the competition is beating you to the punch or nipping at your heels with their own New Mover acquisition programs, then stop waiting to reach prospects after they move and reach them Before they move with real premover leads!
All PreMover Leads are not created Equally
In fact, only premover leads from www.premoverleads.com are aged by an actual hard move date. Any other pre-mover lead is either based on mls listings or Real Estate advertising...and especially in today's marketplace, that is not a valid indication that a move is going to take place any time soon, let alone at a fixed date like the leads from premoverleads.com.
These leads enable you to contact the soon-to-be mover by phone or at their current home address and establish a relationship with the prospect before they even move into your zip code. On moving day your prospect can arrive with your information on hand, and with one less worry...and that much closer--if you haven't closed them already--to being your new customer.
And that is how you can get the Best worms!