Email Subject Line Branding
Getting your business email opened by the right people is a very challenging endeavor. These days with the proliferation of preview pane viewers, a recipient doesn't even need to open your email to take a look at it. That has its own pros and cons which will be addressed in futire posts. But what it does is put even more pressure on your Subject Line to compel the recipient to not only click, but to NOT delete your email before it even renders in the preview pane.
Recognition breeds relevance. If the email recipient comes to recognize your Brand (Company Name, Newsletter Title, Product Offering, etc...) then, the possibility of your email being of interest and ultimately ending in the action you seek, increases.
I've been reading a lot lately on what Mark Brownlow at email-marketing-reports.com has to say on the subject, and would like to share it with you here. In his latest article titled "Subject lines III: Branding" Mark tackles the issue of Branding.
"Let us begin with a common question: should you include your brand/business name? Well, if a core aim of the subject line is to ensure your email is recognized, putting some recognizable name in there makes intuitive sense."
To read Marks' very helpful article in its entirety, click here.