How Important is the Subject Line in my Promotional Emails?
For those of us that use emails (both customer, and third party opt-in prospecting) to develop new relationships and spur sales, "just how important is the Subject Line?" with regard to the success of my emarketing campaign?
Well, I was digging through my myriad of Blogs and don't ignore info sites and came across the following post by Mark Brownlow on the http://www.email-marketing-reports.com/ site addressing Subject Lines.
Mark's article on subject line length starts--"Creating a subject line is like creating a work of art.
While there are some guidelines a budding artist can follow, there is no "art creation" template that guarantees success. Painting by numbers produces no masterpieces."
To read the whole article, and the feedback of others, please click here.
The second part of his treatis on Subject Lines will appear later this week.