The Importance of Having Strong Direct Mail Headlines
For the past couple of posts I have ventured off into the world of online search (search engine optimization and PPC). Today I return to direct mail marketing and direct mailing lists.
So many newcomers to direct mail marketing rely too heavily on the quality of the direct mailing lists they purchase to determine the success or failure of their mailing effort. While there is no question that the mailing list is the single most important element in the success of a mailing, if you do not:
- capture the readers attention
- provide relevant content
- and ask for the order
the mailing will almost certainly fail. I read a post earlier this month from Brandon on the postcardsmarts blog that I wanted to share with you. Brandon makes good points and offers helpful resources for the neophyte copywriter.
"In postcard marketing, the headline is the primary attention grabber. With direct mail letters, the envelope teaser fulfills the same role. The fundamentals for creating both of these are much the same. These are two of the most important elements in direct mail copywriting."
Take a look at his article "Direct Mail Headlines - How to Grab Attention" and leave me a comment letting me know what you think.
Also, don't forget to vote for the next Blog topic. It helps me to tailor what I write about to you the reader.