Divorced People are Great Direct Mailing Prospects
Lets face it, getting divorced stinks. Unless you're Heather Mills, who wins? In my case--a far smaller award than Sir Paul is going to have to pony up--it was the first "successful" thing I did in my marriage to Lady M back in the dark ages of the last Century. Divorce is not pretty, and takes a while to work through emotionally, and in some cases...financially. Which brings me to the point of this article.
By the very nature of the act, divorce inevitably does something else. It divides, fractures, separates people(like me) from their-as George Carlin likes to call it-Stuff. What that stuff is can be practically anything: small kitchen appliances, large kitchen appliances, kitchen knives, (maybe that was a good thing) furniture, club memberships, jewelry, art work, pets, vehicles, the house...oops...anything used in the operation and running of a home.
Newly Divorced
Someone gets them, and someone loses them. If that someone who lost "it" wants that stuff again, they're going to have to buy it, subscribe to it or join it.
And that my friends are where Capitalism and profiting from others' loss comes in to play. Someone was going to sell me new kitchen cookware. It just so happened to be the first catalog into my new mailbox that I liked. Same for my bed, bed sheets--I kept my lawn mower though...had to make a stand somewhere!
So, if you are a marketer of life staples--as alluded to above-- or is a divorce lawyer, pawn shop owner, realtor, or mortgage broker you should test mailing to Divorced mailing lists. Divorced folks are people too!
In case my present wife somehow sees and reads this, I must state for the record that I am thoroughly in love and happily married to the best partner ever, ever, ever!