Timing Your Mailing
When should I do my mailing? "When" is entirely dependent upon what product or service you are offering. If you are selling Holiday ornaments, you would want to start your consumer mailing list marketing efforts in the fall. If you are selling a gardening tool you might consider buying your mailing lists for a spring start for your lead campaign. It is important to analyze your product and target market to ascertain optimal deployment timing for your mailing campaign.